Customer Relationship Management India

CRM (customer relationship management) is an information industry term for methodologies, software, and usually Internet capabilities that help an enterprise manage customer relationships in an organized way. For example, an enterprise might build a database about its customers that described relationships in sufficient detail so that management, salespeople, people providing service, and perhaps the customer directly could access information, match customer needs with product plans and offerings, remind customers of service requirements, know what other products a customer had purchased, and so forth.

• Customer Relationship Management (also known as CRM) is a widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects.
• It involves using technology to organize, automate, and synchronize business process principally sales activities, but also those for marketing, customer service, and technical support.
• However, CRM is not just a software package or solution, it is an overall concept beyond software or a specific CRM platform or provider.

Customer Relationship Management Modules

• Sales and Marketing
• Analysis Reporting
• Service
• Relation Management
• ERP and Finance

Customer Relationship Management

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